Brenda Groelz

Director of Marketing & Education

With more than 25 years in the quilting industry, Brenda has owned a quilt pattern and book publishing company, a quilt tour company, and spent many years teaching and lecturing at guilds and conferences on the national circuit. She knows the typical quilter that Handi Quilter serves because she is one of them.

As a former Editor-in-Chief of Quiltmaker magazine, Brenda has worked in all facets of marketing, from product development to consumer research, and has launched products ranging from special interest publications to digital quilt design collections, and from rulers to longarm quilting machines globally. She has served on NQA, IQA and International Quilt Study Center boards. Her most cherished possession? Three Rolodexes packed full of friends, colleagues and contacts in the quilting industry. Brenda earned a Bachelor of Arts degree in English, Education and Journalism from Midland University, Fremont, Nebraska.